Recipes : Product Testing : Demonstrations : Cookware : Kitchens : Cleaning

Recipe Development

The right recipe can really help to show how an appliance can be used to to best effect.


Beko were the first manufacturer to introduce an on screen recipe book built into the panel facia of the oven.
To give their customers the very best experience from this innovative feature, I helped Beko to select, refine and test suitable UK recipes

Leisure Cooker

Leisure range cookers asked me to develop a range of recipes that showed the versatility and capacity size of their range cookers.
To meet this need, I came up with the 2,4,6,8 recipe idea which is illustrated on their new website. Check it out here.


In May 2015 KitchenAid launched a high powered blender with new technology. The company wanted to support their sales demonstration team showcase the benefits of the blender’s capabilities for the nationwide UK launch.
KitchenAid commission me to help, and in response I developed a range of new healthy and easy to use recipes. See them here.

Product Testing and Evaluation

Prior to launch it’s vital that products are effectively tested and instructions are developed to be clear and easy to read.
I test, evaluate and write test reports on a wide range of products under lab conditions if necessary and can perform testing to British and IEC standards.

Good Housekeeping

In 2015 Good Housekeeping engaged me to test pans and coffee machines.
Good Housekeeping Coffee Machine Review
Good Housekeeping Pan Review

Training, Demonstrations and Launches

Demonstrations are a great way to communicate the benefits of new products. I work closely with equipment and appliance manufacturers to deliver technical information to staff and customers in an engaging and understandable way.
I helped TV Chef Shelina Permalloo by prepping and stylising food for the Hotpoint SDA launch.


A well designed kitchen deserves to be shown off at its best.
I demonstrate and train staff in beautiful kitchen showrooms and studios across the UK both directly for kitchen companies, and for premium appliance companies such as KitchenAid, Gaggenau, and Luce by Hotpoint.

Lida Cucina
Lida Cucina

Kitchen Architecture
Kitchen Architecture
Kitchen Architecture
Kitchen Architecture
Pedini London
Pedini London

Home Demonstrations

Consumers often include up to date and innovative appliances in their new kitchen designs.
To respond to this trend, I work direct for kitchen companies such as Kitchen Architecture Bulthaup, to visit their clients offering a personal service tailor-made to their customer needs. I may cook with them, so they gain confidence in using their new tech appliances, such as steam ovens, teppanyaki, induction hobs, blast chillers or I will demonstrate the functions of the appliances and impart my expertise so the customer can get the full benefits when cooking with their appliance. My expertise extends to a wide range of premium manufacturers such as Gaggenau, KitchenAid, Sub Zero Wolf, Siemens, and Miele that these companies sell.


I have extensive expertise in cookware and pan brands.

Le Creuset

Le Creuset were looking to showcase their premium range of cookware on a nationwide basis. The company commissioned me to work as their home economist, demonstrating in specialist cookshops and department stores.

John Lewis’s Flagship store Oxford St.



I have regularly given media interviews on different aspects of cleaning, stain removal and I have also appeared on national TV talking about how to green clean without chemicals.

GHI Consumer Team

During my time heading up the Good Housekeeping consumer department, I developed my cleaning expertise by testing washing & dishwasher detergents, cleaning products and stain removal.

National Washing Up Week

This is part of a media campaign I participated in for Persil for National washing up week. See it here.